Our Eco Film on Friday, March 22nd will be Consuming Kids: The Commercialization of Childhood.

2008 – 66 minutes. Directed by Adriana Barbaro & Jeremy Earp, English

Watch the full movie here:

Each year, billions of dollars are spent to market products to children. The latest advances in psychology, anthropology, and neuroscience are used to make children one of the most powerful and profitiable consumer groups in the world. Consuming Kids tries to expose the reality behind this industry and raises questions about the ethics behind the work and the impact it has on children’s health and well being.