Fresh
Next Friday, December 14th, our Eco Film will be Fresh.
Documentary, 2009 – 71 minutes. Directed by Ana Sofia Joanes. USA, English.
Watch the full movie here:
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing the food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet. Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging the Wal-Mart dominated economy.